Press Releases 18 Jun 2024

Zuzana Púčiková joins the Acumen Team

Zuzana Púčiková | Strategy Director & Head of Tech 

Zuzana joined Acumen after hanging around our office for five years as a client – and of course we were delighted that she decided to switch sides of the table. Now she and her team help our client companies with online business models to decipher and shape EU regulations that impact them. 

A well-rounded public affairs professional, Zuzana brings two decades of experience in digital and consumer topics, from within and around EU and local institutions, media and disruptive tech companies. She headed Uber’s EU office at a time of a major company backlash due to its past behaviour, directed Amazon’s EU and local policy work on digital, and advocated for a Single Market approach at EVBox and bwin. Prior to that, she was part of the Digital Commissioner Reding’s Taskforce on the EU Roaming Regulation, had a stint in Slovakia’s Permanent Representation to the EU, and advised multiple innovative companies in various association and consultancy roles. 

Zuzana has a proven track record in advancing the integrity and protecting the brand of organisations she represents. For example, she spearheaded Uber’s commitments on sustainability  and  women drivers, and Politico described her handling of the “Uber Files” in the European Parliament as “an object lesson in reputation management”. 

In addition to tech, Zuzana is a recognized thought leader on diversity and sustainability topics, acting as a Special Advisor on Digital & Climate Transition at the European Parliament’s network SME Connect. Beyond that, she is also anonymously famous over her impassioned team-building and an escape OUT of an Escape room which trended on social media. We’re proud that Acumen has been part of this adventure. We’re always all in – or in this case all out – for our clients! 

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